Calgary Herald:
“In the future, as phones merge with wristbands and smart watches, the land line will become a curiosity and houses will be built without them. Certainly, kids born today will take their kids to Heritage Park to see one.”
Traditional cable TV packages — and the hefty monthly bills that accompany them — are also on their way out, experts predict, as Canadians increasingly gravitate toward cheaper services such as Netflix that enable viewers to watch what they want, when they want it.
I dropped off my Rogers box some months ago. I have not missed it one bit. My decision to cut the cord came when I noticed that Sun News has a great video page. Since that was the last television channel I was still watching, out went the box. If the good people over at SNN asked me to pay, let's say about $10.00 a month, to get Ezra & Co. on a subscription basis, I'd gladly sign up. Think about it. That's money flowing from my pocket to Brian Lilley's pocket's via Quebecor. A more suitable arrangement than having that same money filter through the greedy and inept paws of Ted Rogers' heirs.
Let's do some simple math. SNN's operating costs are in the $20 million range. If anyone has better information they're welcome to drop it in the comments. If SNN charged $10/month that would be $120 per year per subscriber. With about 170,000 subscribers the network would be breaking even, assuming not a cent in ad revenue. Since there would be ad revenue, and those ads could be targeted quite carefully given the demographic info that would be picked up during the sign up process, the network might break even with 100,000 subscribers. Keep in mind that the Toronto Sun alone has a paid circulation of 180,000. I don't know the real numbers. I suspect only Kory Teneycke really knows the whole picture.
Now expand the concept a bit. One of the best American political websites is Ricochet. Part of the site is free, part of the site requires a subscription of $29.95 a year. In order to comment and "join the conversation" with other members you need to subscribe. The site also has an extensive list of high quality podcasts. At one point some of the podcasts required you to be a member. All are now freely available. The site is still a work in progress.
Think of merging the concepts of Ricochet and Sun News Network. Traditional cable television is dying. Good riddance. Subsidising mediocre or incompetent programming just so I can get one decent channel is so 1987. The shovelling of taxpayer money into the CBC was barely plausible in 1937. Today? Seriously? The MSM needs some good old fashioned Schumpetering. Cable television, which is highly regulated, acts as an semi-indiscriminate subsidy to the dull Leftist rubbish of modern culture.
The biggest barrier to having a purely online SNN is its demographics. The typical fan of Ezra & Co is past 55. Now some in this slice of the demographic pyramid are abreast of new technologies. My father, who watches the network, was born in 1936 in a farm house without running water or electricity. He did actually walk several miles to school each day. Today he has two laptops, a desktop and an iPad. I offered to buy him an iPhone but the lettering is too small for his seventy-seven year old eyes. I just recently taught him how to print documents wirelessly and set up Apple TV. How many SNN viewers are as savvy as him? I have no idea, but I suspect he's in the minority.
Between now and when SNN online becomes a reality, with the CRTC left in the dustbin, is probably 5-10 years in the future. If the network can hang in that long, it has a very bright future. When people can spend less to inform and entertain themselves, and target that money at those services that provide genuine value, that holds the possibility of a revolution. Just something to keep in mind as we slip gingerly into 2014.
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